The Mbali Nwoko Podcast
Welcome to the Mbali Nwoko Podcast, the leading agricultural podcast on the African continent!
Join us as we bring you exclusive insights from the foremost industry experts and stakeholders in the agricultural sector and its value chain.
The podcast features a diverse range of guests, including farmers, scientists, agronomists, researchers, economists, investors, and policymakers, among others.
Our mission is to inspire, educate, and inform our listeners about the business of farming and agriculture, and to help them stay up-to-date with the latest trends, innovations, and challenges in the industry.
Your host, Mbali Nwoko, is a multi-award-winning South African farmer, keynote speaker, columnist, and agri entrepreneur, who brings her wealth of experience and expertise to every episode.
So tune in (biweekly) on this exciting journey of discovery and growth in the world of agriculture!
The Mbali Nwoko Podcast
EP 49 I Christian Giesel: The role of marketing in shaping the future of agriculture with Syngenta
Christian Giesel, the Head of Marketing at Syngenta South Africa is the guest on this exciting podcast episode.
Syngenta is a global agribusiness company that plays a pivotal role in shaping the future of agriculture through innovative marketing strategies. Christian's passion for sustainable agriculture and his deep understanding of the marketing landscape has been instrumental in driving Syngenta's mission to nourish crops while preserving the environment.
The episode explores Syngenta's commitment to sustainability, its innovative approach to engaging with farmers through their marketing efforts, and how Christian and his team navigate the ever-evolving digital landscape. Additionally, the challenges facing the agriculture sector in South Africa, such as high input costs and climate conditions, are discussed.
Episode timestamps:
00:05:50 Supporting farmers through challenging times.
00:10:01 Promoting sustainable farming practices.
00:12:46 Diverse marketing message for growers.
00:22:35 Adapt marketing strategies to diverse markets.
00:25:03 Agriculture is constantly evolving.
00:31:09 Appreciate R&D behind product costs and new product launch.
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